The Brief
The Animal Justice Party (NSW) is a political party for animals. They wanted to re-brand the site to be more modern, and have character whilst maintaining an ability to link with the upcoming CRM.
Specifically, the new website needed to fulfil the following business needs:
- Present Animal Justice Party (NSW) as more of a brand
- Look more professional
- Increase traffic to the website by 50%
- Double membership by the end of 2018
- Double donations by the end of 2018
- Double number of volunteers
- Double merchandise sales
Also required is to maintain the WordPress content management system that allows the Animal Justice Party NSW to easily manage content on the site.
Our Approach
We created a set of page designs and then custom built the site on the Genesis framework and embedded their custom CRM forms for Membership and Donation.
Our Solution
Checkout the brand new Animal Justice Party NSW site.
