The Brief
Mothers Against Dairy was launched as a year-round project devoted to elevating the stories of vegan mothers for whom motherhood influenced their decision to reject dairy and go vegan, as well as reflections from mothers who were already vegan before becoming a parent, but whose mothering relationship deeply reinforced for them the injustice of dairy farming.
Our Approach
We built the brand new site on the Genesis Framework and customised it to meet the client requirements. We created a visually engaging blog to allow all the Mother’s stories to be told visually.
We placed social sharing across the site to encourage visitors to share the content and increase the reach.
The Solution
You can check out the site here – mothersagainstdairy.org
