The Brief
The vegan-themed race car and food giveaway was a dream of professional race car driver and environmental/animal activist Leilani Munter since 2011 (when she switched from being vegetarian to vegan). While receiving the Vegan Athlete of the Year Award at the Animal Rights 2016 National Conference, she restated her dream to a packed audience of vegan/animal advocates.
Our Approach
Due to the short timeframes to launch this site, we created a custom design, and then built the site using Genesis and Beaver Builder. This allowed for ongoing tweaks to be easily made quickly and efficiently.
The Solution
The team raised over $200k in donations! You can see the site here – https://veganpowered.org
