Your website needs to stand out from the crowd of average copy written by web developers.
Your website copywriting needs to be clear, concise, search engine optimised and have clear calls to action to get your visitors to become customers. Customers today are easily put off by very heavy sales pitches. We are in era of content marketing. Your message needs to communicate without selling and convey value in what you present.
You need to demonstrate authority in your chosen field, so that when customers are searching for information, you are found. If you do this right and if you offer value you will attract an audience that shares your content with their audience.
Not everyone is great at copy writing. We have dedicated team members who specialise in only copy writing. They will sit down or discuss by telephone with you your business, the services and products you offer, the tone you want to project with your brand. They will ask lots of questions, and determine your ideal customer profiles, look at your competitors and determine what makes you unique. They will then write the content to be used and review it with you until you are 100% happy.
There is an art to crafting the perfect blog post that will be devoured by humans and search engines alike. The algorithms Google employ change frequently but the general shift is towards great content that humans find engaging. There is also a proven formula for writing blog posts.
Technically, you need structure your content and easily identify sections with sub-headings so the reader can skim the content and determine if it’s holding the answer they’re looking for. It needs to be well laid out with good use of white space.
In HTML terms, the content needs to have the appropriate tags associated so the search engines know that the importance of what you’re writing about. H1 tags are used to identify page titles, and you should use H2 and H3 tags to reflect sub headings. You need to remember to include meta tags and descriptions so the search engines display the correct snippets in the search results.
Your blog content should be the ideal length, and contain enough keywords to ensure the search engines don’t blacklist it. Don’t forget to ensure each blog post has a very clear call to action on what you want the reader to do next.
We can help with writing a series of blog articles for your website that you can then promote in your social media channels or in direct email marketing campaigns.
Landing Pages & Sales Pages
Landing page copy needs to be very clear and match the message from where the visitor launched from. You need to ensure you capture the visitor’s attention immediately. You want to engage with them so they meet your goal by signing up to whatever offer you have proposed.
You are more likely to increase your conversions on your landing pages if you make sure that your copy clearly states the problem and articulates that you can provide a solution to their problem.
Remember when you’re writing landing pages, the first rule is that there are no rules. Try different things. Measure your results, tweak and measure again. Identify what works with your audience and what doesn’t work.
We use tools to measure the results of different tests (A/B testing) and can help you develop the perfect landing pages for your new product or service.
So if you’re looking for great website copy that converts, we can provide the copy that gets results! Would you like to get started?