What is Email Marketing?


Remember the old days? You know, when there was no internet, no web, no email. Wow you’re as old as me! Well, before the web, small business would rely on advertising in media (radio, television or magazines) for their marketing. It might have been the local paper, it might have been the yellow pages. The purpose of the marketing was to attract new customers and grow the potential target base of the brand.

The internet brought us into the digital world filled with email and web. And as such, our marketing needs to evolve into these online mediums too.

Email marketing is a very effective method of marketing in your business. It’s considered the #1 sales weapon for your business. It’s incredibly cheap too making it very affordable. For example Mailchimp offers a free service for up to 2000 subscribers, and you can send up to 12,000 emails per month.

You would have most likely received an email marketing campaign in your inbox before, but have you every considered trying it for yourself?

Imagine that you’ve collected hundreds of email addresses via your site. You can then use that database to communicate to via automated campaigns. You can segment that database if you have the data. Imagine you’re operating a holiday accommodation website and Mr & Mrs Jones came to stay on 10 May last year. Well, wouldn’t it be a great idea to send Mr & Mrs Jones an offer to re-book the same weekend next year a month in advance? How about we automate that so you don’t have to manually go through last years calendar to send the emails?

What if we know Mr & Mrs Jones have made an inquiry about coming to stay in 6 weeks, we can start drip feeding automated emails about local things to do and see in the lead up. Maybe even offer some affiliated deals with local restaurants and bars. The possibilities are endless.

Email Marketing Software

There are a number of players in the email marketing space most of which share the same basic features, but have different pricing options. Choosing the right one can be quite time consuming trying to compare apples and oranges. We’ve tried most of them and can advise on the best option and value for money given your requirements.

  • Campaign Monitor
  • Mail Chimp
  • Aweber
  • Constant Contact
  • InfusionSoft
  • GetResponse

Most of these companies will offer a free trial to allow you test out their features and get yourself started.

Rock Paper Digital can set up your email marketing campaign for you to run with, or we can run with it on your behalf. If you have any questions on email marketing please drop us a line.

Download our free guide to learn how to use Email Marketing to educate and nurture your subscribers. We're going to walk you through what you need and how you can get started today.

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