In Australia, people love their smartphones. Smartphone penetration is doubling since 2010 to 72 per cent and putting our nation ahead of the US and UK.
There are 3 ways to deliver web content to this growing market of mobile devices,
1) Responsive design
This serves the same content but uses Cascading Style Sheets (CSS) to determine how the content is rendered on the browsing device.
2) Dynamic serving
This serves different HTML for one URL depending on the browsing device.
3) Separate mobile site
This redirects users to a different URL depending on the browsing device.
Google’s recommendation is Responsive Design as it removes the possible glitches of user-agent detection and frees users from being redirected.
We always design websites that are responsive. If your potential customer is on a train browsing their tablet, or sitting at home on the couch with their smartphone you want them to access your website in a manner that they don’t need to pinch and zoom in to see. You will attract more visitors and more customers.
When we launched Forest Haven B&B and were eagerly watching the traffic on Google Analytics as Jo spread the word on Facebook about her new site going live.
What blew us away was the breakdown of devices that people were using to view the new site, a whopping 44% of visitors at the time we looked were accessing the site on a mobile, 33% were on a tablet, leaving 22% desktop users.
Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices.
“In 2017, figures suggest that more than 90 percent of internet users will access online content through their phones.” (http://Websites.statista.com/topics/779/mobile-internet/)
If your website is not mobile friendly today, make sure you invest in getting it in shape for 2015 and beyond. If you’re looking for a new website ensure your web developer can deliver a responsive website design.
If you’re running a WordPress site, there are solutions that can turn your site into a responsive site – contact us for assistance.
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