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Making Mailchimp Work For You

There are plenty of ways to send out your EDMs (Electronic Direct Mail) and newsletters, and equally as many platforms and managers on offer. MailChimp has become the industry standard and, like Wordpress, has become infinitely compatible with your digital marketing campaign. It can seamlessly plug into your Facebook account, filter to selected audiences, provide […]

What is Email Marketing?

Remember the old days? You know, when there was no internet, no web, no email. Wow you’re as old as me! Well, before the web, small business would rely on advertising in media (radio, television or magazines) for their marketing. It might have been the local paper, it might have been the yellow pages. The […]
How much does it cost to maintain a wordpress website?

How Much Does It Cost To Maintain A WordPress Website?

Creating a website isn’t a one and done affair. Even after you’ve implemented every desired page and feature on your list, there’s still more work and money that needs to be thrown at it to keep it alive. Now, you might be asking yourself: How does this work? Websites aren’t machines that wear out with […]

6 Reasons Why You Should be Blogging

We tend to think of blogging as the realm of über-trendy hipsters sipping piccolo lattes and crafting rambling diatribes about on-point topics – the latest yoga hotspots, exotic superfoods, global travel or myriad motherhood hacks. It is true that career bloggers may well fall somewhere within the periphery of this stereotype, but the value and […]

What is a Digital Strategy & Why Do I Need One?

We often get inquiries from people wanting a new website but don’t really know why they want one, but they assume they do because their competitors have one.  Whilst we could blindly develop and deliver a new website with what they tell us they want, we first go though a series of questions to ascertain WHY they need […]

The Three-Pronged Approach to Marketing

When you begin building your business for the first time, it is difficult knowing where to invest your time and money. Why do you need a website, when you can sell through Facebook? Why invest in social media marketing when you can email your database directly? And why spend time and effort writing a monthly […]

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