Marketing

Your website is likely being monitored by at least one analytics service; you can easily sign yourself up for Google Analytics, and then never have to worry about it again. For the sake of argument, we’re going to assume that you do use Google Analytics. Regardless of what you’re using, analytics in general tell you […]

Facebook advertising is a great way to part with hundreds of dollars.  Have you tried it?  Did it work for you? I’ve just finished watching this video (http://computerworld.com.au/video/542780/rapid_reaction_businesses_unfriend_facebook/) and it reminded me of a similar recent article http://computerworld.com.au/article/542620/how_marketers_lost_faith_facebook/. The gist of the articles are that businesses are getting fed up with paying extortionate amounts to

Facebook is still the dominant social media tool for building customer engagement. So how do you increase your followers? People like your business page for any number of reasons. The main reason you should be building your Facebook following is to grow your potential audience in order to market your products or services to. Getting